{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most high-end brands drive direct exposure with social media marketing, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered much in decades; it does not have TikTok, and doesn't provide stars cost-free b